Digital Marketing Executive Job in Bengaluru – iProledge Hiring Now

Company: iProledge
Location: Bengaluru, Karnataka, India
Employment Type: Full-Time
Industry: EdTech | Education | Professional Certification Training
Experience Required: 1–3 Years

About the Company

iProledge is a leading EdTech and consulting firm based in Bengaluru, widely recognized for delivering high-quality training in professional commerce certifications such as CA, CS, CMA India, CMA USA, CFA, ACCA, CIA, CPA, and FRM.

The organisation focuses on building innovative learning platforms designed for Gen Z learners and working professionals. By combining industry-relevant curriculum, digital tools, and expert mentorship, iProledge aims to empower students with practical knowledge and career-ready skills.

To strengthen its digital presence and lead generation strategy, the company is hiring a Digital Marketing Executive in Bengaluru.

Job Role: Digital Marketing Executive

The Digital Marketing Executive will play a critical role in driving online visibility, student acquisition, and performance-based marketing initiatives. The ideal candidate should have hands-on experience in SEO, paid advertising, and analytics-driven campaign optimization.

This position is suitable for professionals who want to build a long-term career in the growing EdTech industry.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business growth targets.

• Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

• Implement on-page and off-page SEO strategies to improve keyword rankings and organic traffic.

• Conduct keyword research targeting high-intent education and certification search terms.

• Create compelling marketing content for blogs, landing pages, and social media platforms.

• Track campaign performance using Google Analytics and other reporting tools.

• Generate and nurture leads through structured digital funnels.

• Monitor competitors and market trends within the EdTech sector.

• Collaborate with academic and sales teams to align marketing campaigns with enrollment goals.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related discipline.

• 1–3 years of experience in digital marketing or performance marketing roles.

• Strong knowledge of SEO, SEM, PPC, and social media marketing strategies.

• Experience using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar platforms.

• Ability to analyse campaign metrics such as CTR, CPC, CPA, and ROI.

• Excellent written and verbal communication skills.

• Experience in the education or EdTech industry is an added advantage.

Why Apply for This Role?

• Opportunity to work with a rapidly growing EdTech organisation in Bengaluru.

• Exposure to marketing globally recognized certification programs.

• Hands-on involvement in high-impact digital campaigns.

• Career growth opportunities in performance marketing and digital strategy.

• Collaborative and innovation-driven work culture.

Who Should Apply?

• Candidates seeking Digital Marketing Executive jobs in Bengaluru.

• SEO specialists looking to work in the education sector.

• Performance marketers with lead generation experience.

• Professionals aiming to build expertise in EdTech marketing.

How to Apply

Interested candidates can apply through the official job listing on LatestJobHiring.com. Ensure your resume highlights campaign performance metrics, tools expertise, and measurable results achieved in previous roles.

Early applications are encouraged.