Senior Marketing Analyst – Twilio

Company: Twilio
Job Type: Full-Time
Location: India – Remote
Eligible Locations: Karnataka, Telangana, Tamil Nadu, Maharashtra, Delhi
Experience: 5+ Years in Analytics
Work Mode: Remote

About Twilio

Twilio is a global communications technology company that provides innovative solutions to businesses and empowers developers to build personalized customer experiences.

Twilio operates with a remote-first work model and brings together teams across the world to create products and experiences that help businesses communicate with their customers.

About the Senior Marketing Analyst Role

Twilio is hiring a Senior Marketing Analyst to join its global Marketing Analytics team and support International Marketing teams, with a focus on the EMEA region.

The role involves analyzing B2B and B2C marketing funnels, identifying growth opportunities, evaluating marketing performance, and translating complex data into strategic recommendations.

As a trusted analytics partner to regional Marketing leadership, the Senior Marketing Analyst will work closely with Marketing, Sales, Product, Customer Engagement, and Finance teams to influence business strategy through data-driven insights.

This is a highly collaborative role offering the opportunity to work on global marketing analytics, advanced analytical methods, AI-related products, and strategic business initiatives.

Key Responsibilities

Marketing Analytics & Insights

• Analyze marketing performance data across the EMEA region.
• Identify trends, opportunities, successes, and areas for improvement.
• Evaluate marketing funnel performance across B2B and B2C audiences.
• Develop data-driven insights that support strategic marketing decisions.
• Identify high-potential opportunities that can support Sales and revenue growth.

Strategic Business Guidance

• Provide evidence-based recommendations to Marketing leadership and regional VPs.
• Use analytics to support marketing strategy and regional revenue objectives.
• Translate analytical findings into practical business recommendations.
• Help marketing teams optimize strategies and improve overall performance.

Cross-Functional Collaboration

• Partner with Sales Strategy and Analytics teams.
• Collaborate with Global Marketing and Customer Engagement teams.
• Work closely with Product, Sales, and Finance stakeholders.
• Build strong relationships across diverse and geographically distributed teams.
• Act as a bridge between data, analytics, and business strategy.

Analytics Innovation & Optimization

• Champion the use of advanced analytics and marketing technologies.
• Explore innovative approaches to marketing measurement and optimization.
• Apply data-driven insights to improve customer engagement and marketing effectiveness.
• Contribute to continuous improvements in marketing analytics practices.
• Support analytics initiatives involving AI products and emerging technologies.

Reporting & Communication

• Develop compelling presentations and reports for business stakeholders.
• Translate complex datasets and analytical findings into clear narratives.
• Present insights and recommendations to leadership teams.
• Ensure analytical insights are communicated effectively and lead to measurable action.

Required Qualifications

• At least 5 years of analytical experience.
• Strong proficiency with analytics tools such as:
  • Python
  • SQL
  • Looker
  • Tableau
• At least 3 years of experience using data to generate business insights and communicate findings to leadership.
• Strong ability to work collaboratively across cross-functional teams.
• Excellent relationship-building and stakeholder management skills.
• Creative and strategic approach to using data to improve marketing practices.
• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Advanced degrees or certifications in analytics, data science, or related fields are valued.
• Experience working with or on AI products, including LLMs, copilots, RAG applications, or workflow tools.

Preferred Qualifications

• Experience building or co-building a Marketing Mix Modeling (MMM) model.
• Experience working as an embedded analytics partner with an MMM or Data Science team.
• Prior experience in B2B marketing analytics.
• Experience in consulting or an agency environment.
• Experience working across multiple geographic regions.
• Experience working in a global, matrixed organization.

Key Skills

• Marketing Analytics
• Data Analytics
• SQL
• Python
• Looker
• Tableau
• Marketing Performance Analysis
• B2B Marketing Analytics
• B2C Marketing Analytics
• Marketing Mix Modeling
• Business Intelligence
• Data Visualization
• Strategic Analytics
• AI / LLM Products
• RAG Applications
• Stakeholder Management
• Business Strategy

Work Location & Travel

This is a remote position based in India. Eligible locations include:

• Karnataka
• Telangana
• Tamil Nadu
• Maharashtra
• Delhi

Although Twilio follows a remote-first model, occasional travel may be required for team meetings, customer engagements, project discussions, or in-person collaboration.

What Twilio Offers

Twilio provides a range of employee benefits, which may vary depending on location, including:

• Competitive compensation
• Paid time off
• Parental and wellness leave
• Healthcare benefits
• Retirement savings programs
• Remote-first work environment
• Opportunities for professional development and global collaboration

Recruitment Fraud Warning

Twilio warns candidates to remain alert to recruitment fraud. Candidates should ensure they are communicating with official @twilio.com email addresses.

Twilio will never request payment, gift cards, cryptocurrency, or banking information during the recruitment process. The company also does not make job offers without a formal interview process.

Equal Opportunity Employer

Twilio is committed to providing equal employment opportunities and considers qualified applicants without discrimination based on legally protected characteristics. The company also considers qualified applicants with criminal histories in accordance with applicable laws.

Job Details

Job Detail	Information
Company	Twilio
Position	Senior Marketing Analyst
Job Type	Full-Time
Experience	5+ Years Analytics Experience
Location	India – Remote
Eligible Locations	Karnataka, Telangana, Tamil Nadu, Maharashtra, Delhi
Department	Marketing Analytics
Key Tools	Python, SQL, Looker, Tableau
Focus Areas	Marketing Analytics, B2B/B2C Analytics, Strategy, AI
Work Model	Remote-First

How to Apply

Professionals with strong experience in marketing analytics, SQL, Python, business intelligence, marketing performance, and strategic data analysis can apply for the Senior Marketing Analyst position at Twilio.

The role is particularly suited to candidates who enjoy translating complex marketing data into strategic recommendations and working with senior stakeholders in a global environment.