HP hiring : Digital Web Data Analyst

Apply for the expert-level Digital Web Data Analyst position at HP in Bengaluru. Architect unified data views, writes complex SQL in Databricks, and analyze GA4 and Adobe clickstream data.

About the Company: HP

HP is a global technology leader that engineers solutions across personal computing, digital printing, and advanced corporate infrastructures. Operating on the principle that innovation should constantly reinvent the human experience, HP manages complex, high-traffic global digital platforms that receive millions of customer visits daily.

The Global Digital Analytics Division at HP serves as the central brain for the company’s online commercial presence. Based in the enterprise hub of Bengaluru, Karnataka, this team is responsible for managing massive clickstream datasets, evaluating digital store funnels, and building cloud analytics infrastructure. They turn billions of digital touchpoints into structured business intelligence, directly influencing product pricing, digital design, and multi-million dollar marketing campaigns.

About the Role: Digital Web Data Analyst

Are you an expert-level web analyst who loves tracking user behaviour, writing complex data queries, and working with cloud-scale clickstream architectures? HP is hiring a full-time, permanent Digital Web Data Analyst (Expert Level) to join its analytics organisation in Bengaluru, Karnataka, India. This execution-focused role is designed for seasoned professionals bringing 4 to 7 years of deep experience in marketing analytics or data science.

As a Digital Web Data Analyst at HP, you will handle massive volumes of granular web traffic data. Rather than looking only at basic page views, you will merge and analyse session-level clickstream data from Adobe Analytics and Google Analytics 4 (GA4) inside the Databricks cloud data platform. You will collaborate closely with international project teams, which requires occasional flexibility to adjust your working hours for a consistent overlap with US business time zones. Your primary focus will be to turn complex user behavioural logs into high-impact Tableau dashboards and strategic optimisation plans.

Key Responsibilities & Clickstream Analytics Workflows

• Granular Clickstream Analysis: Mine and analyse session-level digital interaction data from Adobe and GA4 datasets to uncover conversion bottlenecks and drop-off patterns.

• Cloud Data Engineering & Querying: Write optimised, high-performance SQL routines within Databricks to aggregate, clean, and combine large-scale unstructured web logs.

• BI Dashboard Engineering: Architect and maintain corporate-level interactive dashboards and tracking reports within Tableau and Adobe Workspace.

• Analytical Requirements Gathering: Partner with cross-functional stakeholders to translate open-ended business questions into structured technical requirements and reliable data models.

• Data Quality Auditing: Monitor and improve underlying reporting processes to ensure the absolute accuracy, consistency, and completeness of tracking data across various digital tools.

• AI-Driven Efficiency Unlocks: Research and deploy modern AI initiatives, prompt frameworks, or automated scripting models to optimize reporting workflows.

• A/B Testing & Optimization (Preferred): Analyze digital experimentation frameworks, multivariate testing variables, and conversion rate optimization (CRO) metrics.

Candidate Prerequisites & Key Technical Skills

Successful candidates must combine a strong foundation in digital marketing tracking with the technical ability to run complex data extractions from large cloud databases.

Required Experience & Technical Baseline (Must-Have):

• Professional Experience: Typically 4 to 7 years of core corporate experience in marketing analytics, digital data analysis, or a closely related quantitative field (or an advanced degree with 3 to 5 years of experience).

• Platform Expertise: Hands-on experience working with enterprise web analytics platforms, specifically Adobe Analytics and Google Analytics 4 (GA4).

• Database Querying: Strong, proven SQL skills for writing queries against large, complex tables inside Databricks or similar cloud data environments.

• Business Intelligence Tools: Advanced experience building high-performance dashboards inside Tableau, Adobe Workspace, or equivalent enterprise BI tools.

• Schedule Flexibility: Readiness to occasionally adjust daily work hours to join project syncs and collaborate during US business hours.

Preferred Qualifications & Recommended Background:

• Academic Grounding: Four-year Bachelor’s or Graduate Degree in Data Analytics, Marketing, Computer Science, or a related quantitative field.

• Experimentation Exposure: 2 to 4 years of exposure to optimization, user experience tracking, or conversion-focused A/B testing data.

• Environment History: Experience navigating multi-tool analytics ecosystems within a large global enterprise.

• Certifications: Holding a recognized industry analytics certification is highly preferred.

Core Position Specifications

• Position Title: Digital Web Data Analyst (Expert Level)

• Hiring Organization: HP (Hewlett-Packard)

• Corporate Work Location: Bengaluru, Karnataka, India

• Experience Allotment: 4 – 7 Years

• Employment Framework: Full-Time, Permanent corporate assignment

• Shift Schedule: Standard India hours with occasional US time zone overlap

• Industry Placement: Technology / Consumer Electronics / Information Technology

• Functional Department: Global Digital Marketing & Product Analytics