• Full Time
  • Mumbai

Website Accenture

Accenture India Campaign Management Analyst Recruitment Guide

Opportunity Overview

Attribute Details
Organisation Accenture in India
Business Unit Operations / Marketing Operations
Role Title Campaign Management Analyst
Designation Analyst
Location Mumbai Metropolitan Region, India
Experience Level Mid-Level (2–5 Years Relevant Experience)
Educational Qualification Any Graduation
Work Schedule Rotational Shift Flexibility (Mandatory)
Application Fee Free

Role Scope & Core Responsibilities

The Campaign Management Analyst is responsible for executing back-end operations, workflow design, and component modification for enterprise marketing campaigns according to client specifications:

[Client Campaign Brief] ➔ [Back-End Workflow Design & Coding] ➔ [Adobe Campaign Configuration] ➔ [Quality Assurance & Execution]

Key Responsibilities

  • Campaign Architecture & Development: Design, code, and modify marketing campaign components, layouts, and automated functions based on client requirements.

  • Platform Operations: Build and execute multi-channel digital campaigns utilizing Adobe Campaign Classic/Standard.

  • Workflow Automation: Configure campaign workflows, customer segmentation rules, data schemas, and delivery templates.

  • Cross-Functional Coordination: Collaborate with global marketing and operations teams to ensure seamless campaign deployment and troubleshooting across client time zones.

Candidate Eligibility & Skills Matrix

Basic Eligibility Criteria

  • Education: Graduate degree in any discipline (B.E., B.Tech, B.Sc, B.Com, BBA, BCA, etc.).

  • Professional Experience: 2 to 5 years total experience, with 2 to 4 years of dedicated experience in marketing operations and campaign management.

  • Shift Flexibility: Mandatory willingness and ability to work in rotational flexible shifts.

Technical & Professional Matrix

Category Skill & Platform Requirements
Core Platform Skill Adobe Campaign Management: Hands-on expertise in Adobe Campaign Classic (v7/v8) or Adobe Campaign Standard (ACS)
Technical Competencies

• Campaign workflow creation, data filtering, and target audience segmentation


• HTML/CSS modification for email/marketing template design


• SQL/Data querying basics for campaign schema navigation

Communication & soft Skills • Excellent written and verbal English communication skills for global client interactions

Selection Workflow & Evaluation Stages

[Application Submission] ➔ [Resume & Skill Screening] ➔ [Technical Assessment / Interview] ➔ [HR & Operations Fit Round]
  1. Profile Screening: Evaluation of relevant experience in marketing operations and hands-on exposure to Adobe Campaign tools.

  2. Technical Interview: Deep-dive into Adobe Campaign workflows, campaign execution lifecycles, segmentation strategies, and HTML/component modification scenarios.

  3. HR & Operations Round: Verification of shift flexibility, communication skills, compensation expectation

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