Website Accenture
Accenture India Campaign Management Analyst Recruitment Guide
Opportunity Overview
Role Scope & Core Responsibilities
The Campaign Management Analyst is responsible for executing back-end operations, workflow design, and component modification for enterprise marketing campaigns according to client specifications:
[Client Campaign Brief] ➔ [Back-End Workflow Design & Coding] ➔ [Adobe Campaign Configuration] ➔ [Quality Assurance & Execution]
Key Responsibilities
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Campaign Architecture & Development: Design, code, and modify marketing campaign components, layouts, and automated functions based on client requirements.
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Platform Operations: Build and execute multi-channel digital campaigns utilizing Adobe Campaign Classic/Standard.
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Workflow Automation: Configure campaign workflows, customer segmentation rules, data schemas, and delivery templates.
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Cross-Functional Coordination: Collaborate with global marketing and operations teams to ensure seamless campaign deployment and troubleshooting across client time zones.
Candidate Eligibility & Skills Matrix
Basic Eligibility Criteria
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Education: Graduate degree in any discipline (B.E., B.Tech, B.Sc, B.Com, BBA, BCA, etc.).
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Professional Experience: 2 to 5 years total experience, with 2 to 4 years of dedicated experience in marketing operations and campaign management.
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Shift Flexibility: Mandatory willingness and ability to work in rotational flexible shifts.
Technical & Professional Matrix
Selection Workflow & Evaluation Stages
[Application Submission] ➔ [Resume & Skill Screening] ➔ [Technical Assessment / Interview] ➔ [HR & Operations Fit Round]
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Profile Screening: Evaluation of relevant experience in marketing operations and hands-on exposure to Adobe Campaign tools.
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Technical Interview: Deep-dive into Adobe Campaign workflows, campaign execution lifecycles, segmentation strategies, and HTML/component modification scenarios.
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HR & Operations Round: Verification of shift flexibility, communication skills, compensation expectation
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