Website Cava Athleisure
If you’re an experienced Marketing Data Analyst looking to work in a fast-growing D2C and e-commerce brand, this opportunity at Cava Athleisure could be a great fit. With a strong focus on data-driven marketing, performance analytics, and marketplace growth, this role offers the chance to turn complex data into actionable insights and drive impactful business decisions.
📌 Job Overview
- Role: Marketing Data Analyst
- Company: Cava Athleisure
- Location: Bangalore Urban, Karnataka, India (On-site)
- Employment Type: Full-time
🚀 Role Overview – Marketing Data Analyst
As a Marketing Data Analyst, you will play a critical role in enabling data-driven growth across both direct-to-consumer (D2C) and marketplace channels.
You will work at the intersection of marketing, analytics, and business strategy, transforming complex multi-source data into clear insights that improve conversion, retention, marketing efficiency, and overall scalability.
🛠️ Key Responsibilities – Marketing Data Analyst
🔹 Data Integration & Infrastructure
- Integrate data from platforms like Shopify, GA4, Amazon Seller Central, Flipkart, Myntra, Nykaa Fashion, and Zepto
- Connect marketing tools such as Meta Ads, Google Ads, CRM systems, and email/SMS platforms
- Build and maintain a unified marketing data layer for full-funnel visibility
📊 Marketing Performance Analytics
- Track performance across paid ads, influencer campaigns, organic channels, CRM, and marketplaces
- Monitor key metrics like CAC, ROAS, conversion rates, LTV, and ROI
- Manage daily, weekly, and monthly performance reports
🔍 Funnel, Cohort & Retention Analysis
- Analyze user journeys to identify drop-offs and optimization opportunities
- Perform cohort analysis by campaign, platform, and product category
- Evaluate customer retention, repeat purchases, and lifecycle trends
🎯 Audience Segmentation & Activation
- Build actionable segments such as cart abandoners, repeat buyers, high-LTV users, and dormant users
- Support targeted marketing and personalization strategies
- Help optimize marketing spend by identifying high-performing audiences
🛒 Marketplace Analytics
- Analyze listing visibility, performance, and ad efficiency (ROAS, TACOS)
- Study the impact of pricing, discounts, and stock availability
- Conduct competitor analysis and track share-of-voice
- Collaborate with marketplace teams to improve revenue and efficiency
🧪 Experimentation & Optimization
- Support A/B testing across landing pages, creatives, and campaigns
- Define success metrics and evaluate test results
- Drive experiment-led decision making
📈 Dashboards & Reporting
- Build automated dashboards for marketing, finance, and leadership teams
- Translate complex data into actionable insights
- Assist in budget planning, forecasting, and growth strategy
🧹 Data Quality & Governance
- Ensure clean, reliable, and accurate data
- Fix tracking gaps and attribution issues
- Continuously improve data systems and processes
✅ Requirements – Marketing Data Analyst
💼 Experience & Skills
- 2+ years of experience in data analytics (preferably in D2C/e-commerce)
- Strong hands-on experience with GA4
- Proficiency in SQL and Excel/Google Sheets
- Experience with Python (preferred)
- Familiarity with BI tools like BigQuery, Looker, Tableau, or Power BI
📢 Marketing & Business Understanding
- Experience with Meta Ads, Google Ads, Shopify, and CRM tools
- Strong understanding of CAC, ROAS, LTV, funnels, and retention metrics
- Ability to collaborate with cross-functional teams
⚡ Additional Requirement
- Must be available to join immediately
🌟 Why Join Cava Athleisure?
- Opportunity to work in a high-growth D2C brand
- Exposure to advanced marketing analytics and marketplace strategies
- Direct impact on business growth and decision-making
- Collaborative and fast-paced work environment
📢 Apply Now
Interested candidates can apply for this Marketing Data Analyst role at Cava Athleisure by visiting the official careers page or job listing platform.
To apply for this job please visit remotejobhiring.com.